Will Johnson

Will Johnson is the CEO of The Harris Poll, one of the world’s leading public opinion, market research, and strategy firms. Called “one of the top pollsters in the United States” by The Globe and Mail, he’s been profiled for his thought leadership by TIME Magazine, Chicago Magazine, Research Live, Rochester Business Journal, and more. His leadership of the Harris Poll’s resurgence and transformation was profiled in Investor’s Business Daily.

Johnson previously served as President of BAV Consulting, a Young & Rubicam Group Company, and Chief Strategist of BrandAsset Valuator, the world’s largest study of brands and model of consumer/brand behavior.

Will is a frequent contributor to Ad Age, Chicago Tribune, Sports Illustrated, Harvard Business Review, The Washington Post, Fortune, among others. He presented at the World Economic Forum in 2016, releasing “Best Countries” a rating of eighty nations against twenty-thousand elites, business people, and citizens in partnership with U.S. News & World Report and The Wharton School.

Will holds a Masters in Business Administration from Northwestern’s Kellogg School of Management. He graduated magna cum laude from Lafayette College. He is a member of the Commercial Club of Chicago, the Economic Club of Chicago, and Young Presidents’ Organization. He serves as a member of the Board of Tutoring Chicago.